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THE CLIENT:

Abortion Care Tennessee (ACT), a non-profit organization in Tennessee, offers financial assistance to clinics for safer and affordable abortion care. They are seeking to enlist new members to their board.

THE CHALLENGE:

To create a concise and accurate annual report while staying true to their brand voice.

THE SOLUTION:

Given the need for conciseness, the report focused on key achievements, financial highlights, and the impact of ACT's initiatives. Complex information was distilled into easily understandable sections, providing a clear snapshot of the organization's activities without overwhelming the reader.

To maintain the brand voice, a storytelling approach was adopted. Real-life stories of individuals positively affected by ACT's financial assistance were woven into the report. This not only humanized the organization but also added a compelling narrative that resonated with readers.

Transparency was prioritized in presenting financial information and operational outcomes. Acknowledging challenges and outlining plans for improvement underscored ACT's commitment to accountability and continuous growth.

Adhering to the brand voice, the language used in the report maintained a balance between professionalism and approachability. It conveyed the organization's dedication to its cause while ensuring that the content was relatable to a diverse audience.

To leverage the annual report for board member recruitment, a strategic call to action was included. This involved a compelling invitation for potential members to join ACT's mission, emphasizing the importance of their involvement in advancing the organization's goals.