THE CLIENT:

Melanin Sex Therapy is a Ketamine Assisted Psychotherapist, a sex educator, a consultant, and a struggling PhD student in Human Sexuality.

THE CHALLENGE:

Create a bi-weekly newsletter to share knowledge, grow the audience, promote products, and gain more clients.

THE SOLUTION:

I developed a bi-weekly newsletter for Melanin Sex Therapy to share knowledge, grow their audience, promote products, and gain more clients. Each edition features insightful articles on topics related to human sexuality and mental health, written in an engaging and accessible style.

I included updates on Melanin Sex Therapy's services, workshops, and special offers to keep the audience informed and interested. To grow the audience, I integrated sign-up forms across the website and social media channels.

The promotional sections highlight new products and services, with clear calls to action directing readers to book appointments or purchase products. Additionally, I incorporated interactive elements like Q&A sections and polls to encourage reader engagement and feedback.

By combining valuable content, strategic promotions, and interactive elements, the bi-weekly newsletter effectively strengthens Melanin Sex Therapy's connection with the audience, driving growth and client acquisition.