THE CLIENT:
Abortion Care Tennessee (ACT), a non-profit organization in Tennessee, offers financial assistance to clinics for safer and affordable abortion care. They are seeking to enlist new members to their board.
THE CHALLENGE:
As a non-profit organization, the message communicated by ACT needed to be precise and carefully crafted to attract applicants who share the same values and beliefs. This is necessary not only to strengthen the organization's mission but also to ensure that they are able to effectively address the diverse needs of their beneficiaries. ACT places great emphasis on the communication of their message to ensure that it reaches its intended audience and resonates with them on a deeper level.
THE SOLUTION:
I developed a targeted communication strategy for Abortion Care Tennessee (ACT) to attract new board members who align with their values and mission. The approach focused on crafting precise and compelling messages that resonate deeply with potential applicants.
I began by creating an engaging and informative "Join Our Board" page on ACT's website. This page outlines the organization's mission, the impact of their work, and the specific roles and responsibilities of board members. We highlighted the importance of board members in driving ACT's mission forward and the unique opportunity to contribute to meaningful change in reproductive health care in Tennessee.
To ensure the message reached a diverse and values-aligned audience, I crafted personalized outreach emails and social media posts. These communications emphasized ACT's commitment to providing safer and more affordable abortion care, the importance of diversity and inclusion on their board, and the personal and professional rewards of joining their team.
Additionally, I created a downloadable information packet for potential board members, detailing ACT’s history, achievements, and strategic goals. This packet also included testimonials from current board members about their experiences and the impact they've had through their involvement with ACT.
By combining a well-structured web presence with targeted outreach and comprehensive informational materials, we effectively communicated ACT’s message, attracting passionate and qualified individuals to join their board and support their vital mission.