The Client:

FOWLMOUTH is a street food pop-up transitioning into the restaurant world. The target audience varies a bit but largely caters to adults, aged 18-60 of all colors, shapes, and walks of life.

The Challenge:

FOWLMOUTH was rebranding and wanted to change all the wording on their website, specifically focusing on the “About” page and “Story” page. They wanted a short and concise description that was later elaborated upon. The descriptions needed to outline the lighthearted voice of the brand while also portraying the sometimes challenging road it took to get them to where they are today.

The Solution:

I revamped the "About" and "Story" pages for FOWLMOUTH, crafting concise and engaging descriptions that capture the brand's lighthearted and inclusive spirit while acknowledging their journey from street food pop-up to restaurant.

For the "About" page, I created a short, punchy description that introduces FOWLMOUTH as a vibrant and eclectic culinary experience, welcoming all adults from diverse backgrounds. This was followed by an expanded narrative that elaborates on their commitment to great food, community, and fun.

For the "Story" page, I penned a captivating account of FOWLMOUTH's evolution. I highlighted the founders' passion for street food, the challenges they faced, and their perseverance in bringing their unique flavors to a wider audience. The tone remained upbeat and relatable, reflecting the brand's personality and the authenticity of their journey.

By blending humor with heartfelt storytelling, we ensured that the new website content resonated with FOWLMOUTH's target audience, strengthening their brand identity as they transitioned into the restaurant world.