The Client:

C'Mere is a boutique store in New Orleans that sells a variety of handmade art, jewelry, and more. The website features the owner's tiny food jewelry. C’Mere has an extremely casual, “Gen-Z” type tone.

The Challenge:

C’Mere wants to capture the magic of their shop, crafting engaging content that highlights their unique artists, upcoming events, and special news and promotions. With multiple repeating styles, the challenge is to keep the emails fresh while showcasing the artistry behind every design.

The Solution:

For C’Mere’s newsletter, I create captivating content that celebrates the boutique’s tiny food jewelry and one-of-a-kind New Orleans artists. Each monthly email focuses on distinctive details, events, and creative inspiration—bringing the shop to life for readers. By highlighting the handmade quality and whimsical appeal, I make people want to shop, while adding a touch of humor to keep the tone light and fun.

The newsletter also includes a personal spotlight on the owner or artists, sharing their journeys and passions. This authentic storytelling helps deepen the connection with subscribers, inviting them into the boutique’s world and encouraging them to explore the collections for themselves.

With thoughtful, engaging content, C’Mere’s newsletters now drive interest and excitement for their shop—while making readers smile with every email.